As the specialty fertilizer industry sinks deep into the mire of "homogeneous involution" and "concept hype," true industry leaders have begun to contemplate a deeper question: How to shift from merely "supplementing nutrition" to systematically "regulating crop health"?

In the crisp autumn air, branches are heavy with fruit. At this critical time when opportunities and challenges coexist in the grape market, a major event concerning the future of China's grape industry – the "Solutions & Profitability" 2025 Grape Growers Breakthrough Conference – was grandly held on September 22 in Xichang. The conference brought together more than 400 distributors, retailers, and Shine Muscat growers from across the country to jointly discuss the development path of the grape industry and solve the industry's difficult problem of transitioning from "growing well" to "selling well."

Sobel & Nongzhilian Join Forces to Withstand the Winter, Creating a Better Life Together – Scenes from the GreatRoot Supporting Potato Harvest Conference

From December 9 to 10, 2024, the 27th Annual Agrochemical Industry Leadership Summit, organized by Agricultural Materials & Market, was grandly held in the historically renowned city of Hangzhou. Qingdao Sobel Crop Nutrition Co., Ltd. was invited to attend and brought exciting news: Sobel stood out among numerous agricultural enterprises by virtue of its excellent product quality and superior service, winning the 2024 "Good Brand in the Hearts of Farmers" award.

As autumn deepens and the first chill of winter arrives, the joy of harvest is filled with hope. On November 11, Sobel, together with Xinjiang Zhuoxiu Agriculture, successfully held the 3rd Xinjiang Crop Harvest Festival. More than 600 farmers gathered at the venue, and 965 people watched the live broadcast online. The event showcased crops such as peppers, cotton, and cumin under low-temperature stress and salt stress conditions – over 10,000 plants in total – demonstrating the bioassay effects of the functional water-soluble fertilizer GreatRoot and the new salt-alkali control product Changzhiniu. The conference also shared six years of application technology for the super brand GreatRoot on pigment peppers in Xinjiang, with several professional farmers exchanging their experiences using GreatRoot.

PHI Plant Health Institute (China) focuses on the integration of industry, academia, and research in the field of abiotic stress. Over the next 3-5 years, the R&D pipeline will commercialize 30+ innovative products, addressing agricultural production challenges from five major plant stress perspectives. The institute is dedicated to researching plant growth-promoting and stress-resistant dsRNA interference technology, biosynthesis technologies for highly active biostimulants such as astaxanthin, and enzymatic hydrolysis and shearing technology for marine organisms. Within 1-3 years, 20+ differentiated innovative products will be launched, utilizing process technologies for highly bioactive organic acids such as humic acid, and new specialty fertilizer formulation technologies ranging from slow-release to drone application. The institute has established an industry-leading, efficient, and precise high-throughput bioassay system, with all products undergoing two-year, eight-location field trials, and 12 years of validation on experimental farms for crops such as grapes, bananas, and pitaya. This hardcore R&D capability is the biggest highlight of this conference.

Gathering in beautiful Dali to discuss citrus development. On January 17, Sobel, together with Jiafeng Hengye, successfully held the Binchuan Citrus Planting Development Forum. More than 180 Binchuan citrus growers gathered by Erhai Lake in Dali, Yunnan, to discuss citrus planting development.

Under the red tiles, green trees, blue sea, and clear sky, over 60 core GreatRoot customers from across the country gathered in beautiful Qingdao to witness the brand launch of GreatRoot here. Enjoying the sea breeze, drinking beer, eating barbecue, and watching the light show, the Sobel family felt the warmth of Qingdao from the moment they cheeked in.