Setting Sail – Brand Wins

Under the red tiles, green trees, blue sea, and clear sky, over 60 core GreatRoot customers from across the country gathered in beautiful Qingdao to witness the brand launch of GreatRoot here. Enjoying the sea breeze, drinking beer, eating barbecue, and watching the light show, the Sobel family felt the warmth of Qingdao from the moment they cheeked in.

 Station 1

Han Haikang, General Manager of Star Four Seasons Group

 Han's speech kicked off the second day's meeting. He encouraged everyone to face difficulties bravely, innovate actively, set sail with the wind, follow a path to brand victory, and hold high the banner of China's national specialty fertilizer brand!

 Station2

Zhang Huanjun, Deputy General Manager of Sobel 

Zhang shared with us the GreatRoot brand strategy and the brand practices over the past three years. He deeply explained the eight-step method for building a super brand. A super brand means super success. He looked forward to joining hands with partners on the GreatRoot brand journey.

 Station3

Lin Taili, Senior Advisor of Sobel 

 As a senior expert in the agricultural materials industry with rich experience in creating blockbuster products, Lin analyzed GreatRoot's potential to become a star product. Through multi-dimensional analysis of GreatRoot, he strengthened our belief that the brand path of GreatRoot holds a bright future.

Station4

GreatRoot Project Team Sharing 

 Ge Xinwei, the project manager, shared the history and background of GreatRoot, elaborating on its upgrade and iteration journey. After seven years of R&D and upgrades, the birth of today's Super GreatRoot 4.0 was achieved. Zhang Haibing, another project manager, shared the super parallel trials conducted in Shouguang, objectively evaluating the experimental results of GreatRoot at different application rates per mu against competing products. The project team also conducted live demonstrations of anti-hard water and water/fertilizer retention properties, verifying GreatRoot's excellent product characteristics.

 Station5

Crop and Project Sharing 

 Three technical promotion experts, Ci Qingliang, Shi Danwei, and Zhang Kunlun, respectively shared the application and project progress of GreatRoot on various crops including grapes, bananas, pitaya, rice, greenhouse vegetables, and field-grown leeks. Qin Shouzhi, regional manager of Weifang, also shared his story of brand building for the Shouguang project.

Station6

Mid-Session Break – Tour of the Bioassay Experimental Area Bioassay Experimental Area 

At the bioassay experimental area, attendees observed the bioassay effects of GreatRoot on various crops, with demonstrations of root, stem, and leaf growth conditions.

 Station7

Wan Taibin, Chairman of Sobel

 Wan made his appearance in the afternoon, not as chairman, but as a grower. He vividly recounted the challenging 14-year journey of the grape base. Through technical exploration and continuous use of GreatRoot, the hard work finally paid off. Sobel's Xichang base has been profitable for seven consecutive years. While achieving profitability, Wan has not forgotten his social responsibilities. He has opened the base for free visits to surrounding growers and shared cultivation techniques free of charge. After several years of development, all surrounding grape growers have adopted integrated water and fertilizer systems.

Station8

Special Guest Presentations

Jiang Daguang, Chairman of Xindaguang Agricultural Technology Co., Ltd., shared his innovative farmer service model. His humorous speech drew bursts of laughter and applause from the audience.

 Chen Libin, General Manager of Yunnan Jiafeng Company, shared his experience serving large bases in Binchuan, offering many profound insights. 

 Zheng Kai, Manager of the Nutrition Business Department of Xichang Liangshan Jiawei Company, told the story of a young team in Xichang providing precise services to grape growers. The room was filled with continuous applause.

Deng Chunsong, Chairman of Fuzhou Hexin Agricultural Materials Co., Ltd., as an academically trained founder in agricultural materials, shared his management experience, particularly his achievements and methods in team building, which greatly benefited all attendees.

 Station9

Launch Ceremony and Signing

 Under the spotlight, eight distinguished guests jointly participated in the launch ceremony for the GreatRoot brand journey. The final item of the meeting was the highly anticipated signing ceremony. After a full day of learning and discussion about GreatRoot, over 60 customers signed cooperation agreements with Sobel for Super GreatRoot 4.0, with on-site orders exceeding 1,000 tons. 

 Station10

Highlights from the GreatRoot Night Dinner Banquet