As autumn deepens and the first chill of winter arrives, the joy of harvest is filled with hope. On November 11, Sobel, together with Xinjiang Zhuoxiu Agriculture, successfully held the 3rd Xinjiang Crop Harvest Festival. More than 600 farmers gathered at the venue, and 965 people watched the live broadcast online. The event showcased crops such as peppers, cotton, and cumin under low-temperature stress and salt stress conditions – over 10,000 plants in total – demonstrating the bioassay effects of the functional water-soluble fertilizer GreatRoot and the new salt-alkali control product Changzhiniu. The conference also shared six years of application technology for the super brand GreatRoot on pigment peppers in Xinjiang, with several professional farmers exchanging their experiences using GreatRoot.

 Part. 01 – Farmers' Harvest First

 Liu Meng, Founder of Xinjiang Zhuoxiu Agriculture

Zhuoxiu Agriculture is a strict selection platform for agricultural inputs. Having explored Xinjiang for seven years, it solves practical production problems for farmers and is trustworthy for retailer partners and farmers. In recent years, the company team has rooted in the fields, willing to endure hardship, helping farmers solve crop problems and accumulating rich practical experience.

Liu has been engaged in agriculture for 19 years and has a deeper understanding of the agricultural inputs business. He expressed at the conference that standing from the farmers' perspective and genuinely considering and serving their needs is the essential awareness that agricultural input professionals should have. Zhuoxiu Agriculture will uphold this principle and continue to provide professional and targeted services to farmers.

Finally, Liu stated that in the future, based on Xinjiang's unique climate and soil conditions, the company will provide customized fertilizers and planting solutions for farmers, continuously offering nutrition plans better suited to different crops in Xinjiang, helping farmers achieve higher quality and higher yields, and providing better services.

 Part. 02 – Choice is More Important Than Effort 

Dou Yongxiu, Director of Star Four Seasons Brand Marketing Center

Dou shared insights on three levels: how to sell crops at higher prices, how dealer and retailer services are paramount, and how enterprise R&D creates value.

1.Farmers choose products that bring higher yields and higher quality, enabling crops to be sold at premium prices.

2.The key for dealer selection lies in whether retail stores can continuously deliver better services.

3.At the enterprise level, Sobel provides channel-differentiated services such as marketing drills; various grassroots promotion activities including meetings,回访, demonstration observations; and new media targeted promotion to precisely reach farmers.

At the same time, Dou introduced Sobel's corporate philosophy of designing and developing products to solve farmers' pain points. Sobel has the world's largest PHI Plant Health Institute, a research center for biostimulants and specialty fertilizers. This research strength has allowed our product GreatRoot to take root in Xinjiang. Finally, Dou also announced that Sobel's newly developed product TerraLift (Major Soil Amendment) will soon be launched.

 Part. 03 – Farmer Pain Points Drive Product R&D 

Dou Huailiang, Product Manager, Sobel Marketing Department

Product upgrades driven by user pain points and product R&D for GreatRoot.

Changzhiniu, a salt-alkali control product developed针对 soil pain points, solving practical production problems.

Dou introduced the functions and R&D strength of Sobel's PHI Plant Health Institute, as well as the product functions of GreatRoot and Changzhiniu.

 Part. 04 – Local Secondary Technical Positioning 

 Guo Jieying, Assistant Product Manager, Sobel Marketing Department

A good horse needs a good saddle; a good product needs good application techniques to achieve good results, and local application technology is essential. Guo shared the pepper trials with GreatRoot conducted in Xinjiang this year, objectively and scientifically demonstrating that GreatRoot can help farmers increase pigment pepper yield by 13.9%, improve pepper quality with a length increase of 4 centimeters (cm), a wall thickness increase of 0.9 cm, and more abundant and plump seeds.

 Part. 05 – Seeing is Believing 

 Yao Mengdie, Assistant Product Manager, Sobel Marketing Department

 Yao demonstrated the bioassay effects of GreatRoot and Changzhiniu live at the venue, as well as conducting anti-hard water and water/fertilizer retention tests for GreatRoot.

1.Low temperature tolerance: Compared with similar products on the market, after 7 days of use, rice seedling roots grew 4 cm longer, with more and whiter root hairs, and above-ground biomass increased by 60 grams (g).

2.Low-salt-alkali tolerance: After using GreatRoot, seedlings established faster, leaf area was larger, and roots reached 16 cm deep in 7 days.

3.Moderate salt-alkali tolerance: Under a salt concentration with EC value of 3-4, the combination of GreatRoot + Changzhiniu, compared with market nutrition solutions, resulted in greater wheat root mass and greater biomass.

Bioassay Display Area

At the bioassay display area, attendees observed the bioassay effects of GreatRoot and Changzhiniu on crops, showing the above-ground and below-ground growth status of the plants.

Part. 06 – Every Drop in the Fields

Yang Sainan, Agricultural Technology Specialist, Xinjiang Zhuoxiu Agriculture

How Zhuoxiu gradually recommended GreatRoot to farmers, including application techniques on multiple crops.

As a senior agricultural technology expert with rich field guidance experience, Teacher Yang is deeply loved and recognized by local growers.

Yang shared the development history of GreatRoot at Zhuoxiu – from greenhouses to open fields, and from zero to 200,000 [units/hectares? context unclear, but unit conversion not applicable]. This is the result of everyone's joint efforts at Zhuoxiu. She also shared the pain points that farmers are concerned about during crop growth and provided specific solutions. Finally, she shared the specific usage and dosages of GreatRoot at various key stages for different crops.

 Part. 07 – Good Harvest Needs Good Roots – Show It Off 

 Jiang Wenhua, Northern Region Manager of Sobel, presenting awards to farmers

 At the conference, the results of the 2024 "GreatRoot – Show Good Roots" crop root competition were announced. Farmers displayed the root systems of their crops, and those with excellent root systems were selected, with Manager Jiang Wenhua presenting awards to the winners.

 Part. 08 – Outstanding Retailers and Growers Share Their Experiences 

Three retail store owners and growers spoke at the event, all expressing their recognition of GreatRoot's effectiveness. One grower even said that after using GreatRoot, the price of his peppers was 20% higher than the average market price, and he was very satisfied and would continue to use it next year. A retail store owner also said that many farmers come to his store to buy GreatRoot – the product sells very well.

 Part. 09 – Highlights from the Banquet

 Accompanied by song and dance, the conference drew to a close. Xinjiang is a region where everyone excels at singing and dancing. Everyone celebrated the joy of the harvest through song and dance.